Deborah High Res Cropped

Deborah Johnson, CFRE


(561) 494-6885 |

Deborah Johnson, CFRE joined the Trustbridge Hospice Foundation as the President in August 2022. Deborah is a passionate believer in people, purpose, and the power of philanthropy.

She has dedicated her 25-year career to serving non-profit organizations, or as she likes to say, “for-purpose “organizations. Deborah sees fundraising and development as a sacred opportunity to align one’s personal values and purpose to help solve humanity’s most pressing problems. Prior to joining Trustbridge she worked with the Boys & Girls Clubs of Martin County and the Everglades Foundation.  She brings extensive experience in fundraising, communications, strategic planning, and non-profit leadership.

Ms. Johnson is the Co-founder of Impact the Palm Beaches, a women’s collective giving network that funds $100,000 high impact grants to local non-profit organizations.  Since its inception, it has awarded $830,000 in transformational giving to the community. She is also a member of Impact100 Martin County. Additionally, she has held several board leadership positions including Girl Scouts of Southeast Florida, American Heart Association, Florida Public Relations Association, the Big Heart Brigade, Association of Fund-Raising Professionals, Rotary International Foundation, and the Treasure Coast Planned Giving Council. She has also worked on several state and local level political campaigns.

She is accredited through CFRE (Certified Fund-Raising Executives) International, where she is one of only 6,800 professional fund raisers worldwide that hold the designation. The designation is awarded to individuals who have achieved the highest levels of skill and knowledge in the profession.


Mark Huntley

Mark Huntley

Chief Financial Officer

(561) 227-5104 |

Mark joined Trustbridge in March of 2017 as Chief Financial Officer, bringing more than 25 years of experience in the healthcare management and insurance space.

He has extensive leadership in the healthcare field including: profit and loss performance, business strategy and market development, investment and treasury operations, network operations, underwriting and actuary management, long-term capital planning, risk adjustment, claims and customer service operations and ensuring operational performance with state and federal regulatory agencies and external auditors.

Mark’s professional experience includes: Chief Financial and Operating Officer of First Care Health Plans; a provider owned plan where he was responsible for all aspects of finance and operational functions, Chief Financial Officer-USA at Allianz Global Assistance; where he was responsible for the company’s financial operations, and Vice President of Finance/CFO of First Health Services Corporation; the public sector subsidiary of a managed care company. He also served as a board member for the Jefferson Insurance Company from 2007 to 2012.

A Certified Public Accountant, Mark earned a Bachelor’s Degree in Accounting from LeMoyne College.

Lauryn Barry1 September 17, 2013

Lauryn Barry

Senior Director of Marketing

(561) 494-6884 |

Lauryn Barry joined the Foundation in January 2007 and currently serves as Senior Director of Marketing for Trustbridge.  In this role she is responsible for planning, developing, implementing and managing the overall  marketing strategy for the programs and services of Trustbridge and Trustbridge Hospice Foundation.  Prior to this, Lauryn spent 11 years overseeing the Foundation’s fundraising events. She then served as Director of Annual Giving and Digital Communications where she was responsible for the creation and development of the foundation’s annual campaigns, memorial programs, marketing, public relations and social media initiatives.  Prior to joining the Foundation, Ms. Barry served as Director of Foundation Operations at the American Gastroenterology Association’s Foundation for Digestive Health and Nutrition in Bethesda, MD, where she oversaw all gift processing activities, donor relations and special events, as well as the administration of research grants in excess of $2 million per year.

Cathy Olsen

Cathy Olsen

Senior Director of Resale Operations & Vehicle Donation Program

(561) 281-5816 |

Cathy Olsen joined the Foundation as Resale Operations Manager in July 2003. She quickly rose through the ranks and now holds the position of Senior Director of Resale Operations and Vehicle Donation Program. In this role, Cathy is responsible for all donations and sales of merchandise made through the Foundation’s three resale shops as well as management of the organization’s nationwide vehicle donation program.

Prior to joining Hospice, Cathy was the sales manager for ALLTEL Communications overseeing the corporate sales staff focusing on small business in North Carolina where she lived with her four sons. Cathy earned her Bachelor’s Degree from Colorado State University and is currently an active member of the local chambers, Business to Business for Women, Best of the Best Network and NARTS (The Association of Resale Professionals).

March of Dimes - Women of Distinction

Valerie Vitale

Executive Director, Broward County

(954) 315-6788 |

Valerie Vitale joined the Foundation in 2017 as the Executive Director, Broward. Valerie provides leadership to the Foundation’s advancement programs, campaigns and special events in Broward County. Valerie has over 25 years of successful and diverse non-profit fundraising, development, board development, programmatic and management experience. Her previous experience includes working for Suncoast Hospice, Best Buddies International, Special Olympics Broward County and the March of Dimes. She received her Bachelor’s Degree from the University of South Florida and a Master’s Degree from Florida State University.

Active in our community, Valerie serves on several boards and is involved with several community organizations including Board Member of the Greater Fort Lauderdale Chamber of Commerce & Chair of the Healthcare Council, former Chair of the Perspectives of Florida’s Healthcare Conference, former Chair of Women Leading Broward, Corporate Council Member of the Greater Fort Lauderdale Alliance, Advisory Board Member of the Fort Lauderdale Aviation Board, Leadership Hollywood and Leadership Broward.

Brittney Farwell

Brittney Farwell

Philanthropy Manager of Broward County

(954) 315-6789 |

Brittney Farwell joined the Foundation in December 2018 as Philanthropy Manager of Broward County. In her position, Brittney is responsible for raising funds that support the Foundation’s special programs and services, as well as work with the Executive Director to develop the fundraising campaigns and special events in Broward County. Brittney has almost 10 years of combined experience in the non-profit and event industry. Her previous experience includes working with the American Heart Association and 360 Destination Group. She received her Bachelor’s Degree from the University of Central Florida’s Rosen College of Hospitality Management.

Brittney is a South Florida native and grew up in Broward County. She is actively involved in the community through her participation in local groups and organizations and most recently served on the Leadership Team for Emerge Broward.